“We want to get the best quality at the lowest possible price, that’s our basic philosophy. The Mumbai-based Maddock is also looking to the flourishing south Indian industry. First up will be “Ali Baba and the Forty Thieves,” followed by “Aladdin” and “Sinbad.” The plan is to cater to the Indian theatrical audience first and then go wide. Part of that vision is Maddock’s interpretation of “Arabian Nights,” which is currently in development. The next phase of what we want to try and do is, we want to up the ante, we still want to make stories which are powerful, but if you have to go in theaters, we need to make them larger,” Vijan said. “The new purchasing power, the new India needs stories, which are within India. Vijan says that Maddock works on three fundamental principles: the story should not have a reference point, it must have commercial potential and that the actors should reinvent themselves – like Deepika Padukone in “Cocktail” and Irrfan Khan in “Hindi Medium.” “When these three come together, they give you something memorable, which you can take forward,” Vijan said. To illustrate his points Vijan provides the example of “Munjya,” a ghost story starring relative newcomers that is based on a legend from India’s Konkan region. Anyone who has a crazy story to tell comes to us.” “We’ve got people from all across India, and every year we have a couple of directors we’re launching. I want Maddock to survive us because I think Maddock is a home for all the outsiders,” Vijan said. “My dream is to build a company and not myself personally. Maddock is also constantly giving breaks to filmmakers from all over India. We like telling stories we are connected with,” Vijan said. I don’t think we are project makers – try and just put a big director and actor together – that’s not us. If you get a face, then the economics are better. “We are writers- and directors-driven, not really necessarily star-driven.
ARABIAN NIGHT STORIES SERIES
“Our backbone has been writing because we spend at least a year and a half on a script, when it comes to series it takes almost two years,” Vijan told Variety, adding that the company’s motto is to back a director to make their best film and supporting them rather than interfering. What sets these films apart are that they are not formulaic.
“Stree 2,” starring Rajkummar Rao, Shraddha Kapoor, Abhishek Banerjee and Aparshakti Khurrana.“Shiddat 2,” starring Sunny Kaushal and Parineeti Chopra, directed by Karan Sharma – love story.“VOV – Vampires Of Vijay Nagar” – horror comedy.“Chhaava,” starring Vicky Kaushal and Rashmika Mandanna, directed by Laxman Utekar – period action drama.
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